Private hikes, Ibiza

the founder n.

Nahir Sarsur, art director. With a background in the humanities, she made images her profession.

In 2018, she founded an artisanal fashion label. She designed its collections and shaped its photography, video content, online shop and approach to selling. Starting from a foundation of identity, she developed her own way of moving from words to images, building a visual identity that reflected the work itself.

Today, she is the founder and art director of Studio Salin, a curatorial house for lighting and objects by European designers.

From that journey came Studio Catastrophe, and with it the kata · strophe method, bringing this way of seeing and this system to other houses.

Studio Catastrophe shapes the brand worlds of workshops and houses working in fine crafts, design and the art of living, through strategy, visual identity and online presence.

contact n. · write

Introduce your house. A few lines, a photograph of one piece: that is enough to begin.

the method n. · kata · strophe

katastrophe

A method developed within several houses, including those founded by its creator.

What a house already holds, its archives, its gestures, its images, is examined, untangled and brought into a system, until its image crosses over to what it creates.

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1.kata

the reading

To look deeply into everything a house knows about itself, and everything it leaves unsaid.

A brand scarcely explains itself any more: it shows itself. What it says about itself does not disappear. It finds its way into its images, the path that leads to its pieces, and the relationship that forms around them. That is where its perception takes shape. When the two come together, the brand no longer needs to speak.

the history
the craft
the gestures
the material
the origins
the circle

A brand can scarcely explain itself anymore : it has to show itself. What it says about itself does not disappear, however.

It lives on in its images, in the path that leads to its pieces, in the relationship that grows around them.

That is what shapes how it is perceived. When the two align, it no longer needs to speak.

The reading

What is shown, and what is kept to oneself.

Two ways of seeing

**From within, you see the gesture.***the house’s perspective*

**From outside, you see the image.***the perspective of its circle*

2.the turn

the heading

After the reading comes the finding: what the house needs, said in a single sentence.

3.strophe

the system

From that heading, type, colours, symbols and the light in the images become a system. Your visual identity crosses over to what you create.

the letters

The typography that carries your name.

the colours

A palette drawn from the material.

the signs

What recurs, and why.

art direction

One light across all your images.

The system, piece by piece.

what you receive

the foundation

as an extension

Every element has another side.

view the work write to us

The heading: one sentence.strategy

visual identity

photography direction

Aaname · craft · address

stationery

online presence

social media

selected work pl. n. · and one study

The contextIn Ibiza, a woman imagines another way to discover the island, through private hikes. The project began with a personal experience: a time in her life when walking in nature helped her find clarity, gain perspective and reconnect with herself. She knew the island’s paths, landscapes and rhythms. What remained was to give this experience an identity so that she could share it.
kata · the readingHiking is often described through its destination: a summit to reach, a view to admire, a route to complete. Here, what mattered lay elsewhere. In the rhythm of walking, the attention given to the landscape, the sensations that arise and the space a path leaves for reflection. The aim was not to promise personal transformation, but to convey what walking can open up, without defining that experience for anyone else.
the turn · the headingShow the path, not the summit.
strophe · the systemAn identity built around movement and the rhythms of nature. Simple typography, a spiral as a symbol of the journey, a palette drawn from Ibiza’s landscapes: stone, pines, sea and dawn light. The film gives space to gestures, sensations and passing time, beyond the beauty of the views alone. On social media, the story continues this attention to the experience. An invitation to walk, observe and let the path surprise you.

BESTSELLERS

A brand image that keeps the promise of your creations

the founder n.

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